top of page
ABOUT
PARABEN-FREE
What it means: The product does not contain parabens, which are synthetic preservatives used to extend shelf life.
Why it’s good: Parabens have been linked to skin irritation and potential hormonal disruptions. Paraben-free products are gentler on the scalp and better for overall health.
SULPHATE-FREE
What it means: The product does not contain sulphates like Sodium Lauryl Sulfate (SLS) or Sodium Laureth Sulfate (SLES), which are harsh detergents used to create foam.
Why it’s good: Sulphates can strip natural oils from hair, causing dryness, irritation, and damage, especially for those with sensitive scalps or curly hair. Sulphate-free products cleanse without over-drying.
Cruelty-Free
What it means: The product and its ingredients have not been tested on animals.
Why it’s good: Ethical consumers prefer cruelty-free products as they support humane and sustainable practices. Avoiding animal testing also aligns with global moves toward more responsible beauty standards.
Responsibly Sourced
What it means: The ingredients used in the product come from sustainable and ethical sources, ensuring fair trade and minimal environmental impact.
Why it’s good: This reduces harm to ecosystems and supports fair wages and working conditions for suppliers, making the product better for both people and the planet.
MADE IN THE UK
What it means: The product is manufactured in the UK, following strict quality and safety regulations.
Why it’s good: UK-made products must meet high industry standards, ensuring quality and safety. It also supports local businesses and reduces the carbon footprint associated with overseas shipping.
bottom of page